When someone asks ChatGPT, Perplexity, or Google's AI Overview for an expert recommendation, the AI doesn't search a directory of professionals. It synthesizes information from across the web (your website, your content, your mentions, your schema markup) and decides whether you're the right answer. Understanding this process is the first step to engineering it in your favor.
Answer Engine Optimization, Generative Engine Optimization, and why the rules of search have permanently changed.
What makes most websites invisible to AI recommendation engines, and what to do instead.
What really happens when an AI system sends someone your way, and how to recognize it when it does.
The specific online presence signals AI cross-references before deciding whether to recommend you as an authority.
Take the free AI Visibility Scan to discover your current positioning, or explore the complete build system.